Business and Market Development

Minding the Gap

In the early stages of any business, there are often skill gaps in the organization. Most often in technology centric companies, those gaps are in the areas of business development, sales, marketing and investment. We specialize in providing you professional business services in these areas until you are able to staff up. In the meantime, you can spend more of your time, energy and genius innovating and delivering solutions to your customers. Whether you need help assessing the market, putting together a business plan and marketing strategies, getting your operation running smoothly, finding customers and investors, or simply executing on your plans, we can help.

Business and market analysis, planning and execution

We can quantify the total market opportunity, assess the competitive landscape, review your offerings and identify the strategies and tactics to ensure you maximize your success. We will deliver financial projections, business planning documents, sales and marketing strategies as well as help you with your pitch to prospects and investors.

Pitching Investors

Many young companies get so wrapped up in how great and innovative their technology is that they don’t speak to the things potential investors care about. We have worked with investors big and small and will ensure that your pitch resonates with what the investors care about most. We will help coach you and your team so that the excitement you generate about your business opportunities equals the enthusiasm you undoubtedly have for your technology.

Finding Customers

One of the most important things for a new company or product to accomplish is sales. Finding those first few customers can be a challenge, and often needs to happen before you are able to hire sales and business development staff. In the meantime, our proven early business development approach will identify prospects most likely to be early adopters, help you engage with them and turn that engagement into sales. Getting the first customers improves your company’s value to investors, and because finding more customers becomes easier, attracting the best sales talent becomes easier too.

Marketing and Public Relations

Our experts will develop a metric driven marketing, promotions and public relations plan that will deliver results. Our plans focus on identifying the top-level goals, then building out tactics to drive towards that goal. We will help you build a story that is clear and effective. We will create printed, electronic documents, videos and interactive collateral that all tie into your strategy. Whether you need to deliver an elevator pitch or win business in a boardroom presentation we will ensure you have the tools, the story and backing to win.

On-Site Event Management

Putting together a winning presence at trade shows and conferences can be challenging. We have decades of experience and track record of success and can help you make the right impression. We don’t believe in hiring magicians, models and handing out silly give-aways. Rather, we focus on tailoring a message that is just right for the venue and audience and driving traffic to your booth through proven, targeted pre-show activities. Everything we do is based on communicating the special ways your technology and solutions solve your prospects’ needs.

If you are like most entrepreneurs you wear a lot of hats. Unfortunately, when you wear a lot of hats, some fit better than others. We have access to experts in PR, Finance, Investment, Sales, Marketing, Operations, Client Services and Technology. We will put together a team whose hats are a perfect fit that fits your particular needs.

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