Advisors and Partners
Media and Public Relations, Writing, Brand Strategy
Evan Siroff – Marcom-on-Call
New York based content marketing and public relations specialist who supports small- and mid-sized technology vendors with effective publicity, compelling writing, and insightful communications strategies. Emphasis on building global brand awareness, establishing credibility in new markets, and transitioning companies from “talking tech” to speaking clearly to potential customers.
Specialties:
- Business-to-business communications
- Internal/employee communications
- Product introductions
- Media and industry analyst relations
- Maximizing trade show and event opportunities
- Brand development
- Writing for web sites, brochures, ads, white papers, published articles, newsletters
Finance and Legal
Shobhan Thakkar
Shobhan has a JD and a Master of Accounting from The Ohio State University and was previously an executive at Weather Central, LP, a Madison-based weather technology company. Prior to Weather Central, Shobhan was a M&A attorney at an AMLAW 100 firm and a consultant for PricewaterhouseCoopers. Shobhan, along with the Weather Central CEO, crafted the exit strategy for the Weather Central, stakeholders which resulted in the multi-million dollar sale to Weather Channel.
Specialties:
- Corporate Governance
- Internal Audit
- Mergers & Acquisitions
- General Corporate Transactional, Commercial Agreements